Welcome to the African School of Coffee (ASC), where we believe in the transformative power of coffee. It’s not just about
mastering the craft; it’s about fostering connections, sparking new opportunities, and building something great together.

Nestled in the heart of Cape Town, ASC is a powerful collaboration brought together by industry pioneers; a premier non-profit
company with a mission to elevate the African coffee industry through education, empowerment, and a deep commitment to quality.

Expanding on the vast industry experience and knowledge from three greats of the South African coffee industry - Origin, Truth and Tribe. Collectively they have trained thousands of baristas over 18 years, produced multiple National Champions and have been trusted by over
400 businesses to do their coffee training. Their graduates are now practising professionals around SA and worldwide.

From cultivation and roasting to brewing and tasting, our curriculum is designed to empower coffee enthusiasts, baristas, and entrepreneurs
alike. Here, students will gain hands-on experience through practical training with expert instructors in Africa’s premier coffee training facility.

ASC has been handed the torch to take training to new heights. Whether you are a home barista, or you aspire to be a deeply
skilled coffee professional.

To empower through the lens of coffee in Africa. 


We stand by our core values: Empowerment, Community, and Excellence. These principles guide everything
we do, from the way we design our courses to how we engage with our students and partners.

We are a vibrant community that celebrates the diversity and richness of African coffee - the birthplace of coffee agriculture
and processing. ASC uplifts individuals and empowers them to foster a community around the appreciation of quality
coffee and culture. Coffee comes from Africa. Let’s all celebrate it.

As a non-profit, we aim to give back. By raising funds and collaborating with donors, we’re able to offer training to up
skill and empower more young professionals; helping them gain meaningful employment and a brighter future.

Through our community-driven approach, we strive to uplift individuals, inspire passion, and create lasting change
in the coffee industry and beyond.